WebDec 8, 2024 · Luxury Branding: An Introduction by Philippe Mihailovich. In this interview, we explore the concept of ‘luxury branding’, how luxury brands differ from high street brands, and current trends in the luxury industry. Philippe also provides examples and guidance for anyone considering building a true luxury brand. 1. WebJan 1, 2016 · When does a product become categorized as a luxury product? 1.1. Changes in luxury consumption Despite a global economic crisis, the luxury sector grew at a 7% annual rate during 1995–2013, earning total revenues of 217€ billion in 2013; predictions suggest it will grow at a 9% annual rate to 2024 ( Bain & Co, 2014 ).
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The Future of Luxury: 7 Trends To Stay Ahead in 2024 - Luxe Digital
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